Budge was a friendly mobile and sms app that helped people change things about their life. I did product design, ux design, ui design, and product management for Budge while working at Habit Labs from 2011 to 2012.
Habit Labs, which formed with the merger of Health Month and a fledging Y-Combinator health startup, was focused on building web and mobile applications that helped people change themselves. (Other apps included Health Month, How's My Email, Gonna Try)
The app was a combination of game and coach. An offbeat snail character named Budge helped you make progress on the goal you chose, by nudging you with humourous text messages telling you exactly what to do for your goal that day.