Amelia Greenhall

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Where I've Worked

Principal Program Manager


Co-founder, Product

Magic Vibes Corporation

* Cofounded the tech startup and raised angel funding * Designed the Vibes app (both product design and UX/UI) for iOS and Apple Watch (Sketch, Photoshop, InVision/Flinto, mockups, user interviews) * Implemented the app’s front end (Swift, XCode, Paintcode)

Product Design Lead

Vital Reactor (now Vital Labs)

- Owned overall product design for a web and mobile healthcare app used by doctors, patients, and parents to track and discuss daily symptoms of chronic disease - Contributed directly to the product’s front end implementation (HTML, CSS/LESS) - Conducted user research with parents and hospital staff


Model View Culture

- Took the media company from an idea to a profitable business - Designed and coded the website and cms that supported millions of pageviews (Ruby on Rails, HTML, CSS) - Implemented editorial processes for working with dozens of freelance writers at once - Orchestrated media events for hundreds of attendees - Designed cover and layout for the publication’s print quarterly

Designer, Data Scientist

FutureAdvisor (now BlackRock)

- Responsible for UX/UI, design specs, and implementation (HTML/CSS) for a digital investment management startup - Completed overhaul of the company’s marketing website, onboarding funnel and paid product - Implemented a/b testing to improve the conversion on a design used across thousands of customized landing pages - Analyzed datasets (Python, pandas) to create interactive data visualizations (d3.js) for press such as CNN Money, WSJ MoneyWatch, and Lifehacker

Product Manager, Designer

Habit Labs

- Product management and UX/UI/visual design for Budge, a mobile health app that helped people start new habits like pushups or flossing (HTML, CSS, Photoshop, mockups) - Refined product design and efficacy with user interviews


MS, Public Health

University of Washington

Designed and implemented computer simulations to model risk, including thesis research on chemical transport through skin

BE Electrical Engineering, Studio Art

Vanderbilt University

Coursework in mathematics, programming, product design, problem solving; research assistant for optoelectronics lab Developed a strong design aesthetic, learned to take an idea to a polished implementation

Awards 2005-present Urban Data Chal­lenge Grand Prize, Van­der­bilt En­gi­neer­ing Full Merit Schol­ar­ship, EN­GAGE Scholar Re­search Grant, DAAD RISE Fel­low­ship, Van­der­bilt Mag­no­lia Award, Na­tional Merit Scholar, Na­tional AP Scholar